Superfluid experiences

I started Superfluid experiences in 2018 when I decided to freelance for a bit after leaving Standard Bank in my role as Head of design, personal and business banking. It’s basically dormant the last year but I am working on solutions to help with better experiences for everyone. 

We don't understand why it is so hard to do things in this world

We want to redesign experiences in our world.

Making it an easier, more relaxing place to live, work and succeed in.

Why is there so much friction? From finding a holiday to getting a haircut.

It feels like every step is designed to make your life harder. These are the small things we have to do. But why do we have to spend so much time and frustration on that?

Superfluid experiences want to change that. We're working on creating toolkits, playbooks, strategies and guides to help small businesses improve the lives of their customers, employees and themselves.


Malignant design mantrasWhen your favourite heuristic makes your design worse - instead of better

Make friends for moneyA talk on helping designers and engineers work better together. By thinking about money more.

Reductionist wisdomA dissection on what people think about when you show your design solutions to them

Lockdown leadership lessonsMy experiences and some tips on starting a new head of UX role under lockdown.

Design processDesign leadership, process

Hiring designersDesign leadership

Go humanI'm looking at how designers can use their skills to help with the planet emergency.

Superfluid experiencesMy Experience design company - I'm working on tools to help designers & small businesses. It should be easy to do things.

POPIConceptual design & leadership

Studio managementService design